Friday, August 11, 2017

Why I chose not to expand Golf Rx

    I opened Golf Rx in February of 2010. The goal was to provide a professional level of service to golfers in three areas: Instruction, Custom Fitting and Club Repair.

     Often customers will ask if I've considered expanding my business by opening other Golf Rx locations. My answer to them is no and my decision is based on a few reasons.

First, I  have been working for nearly forty years. The idea of more locations and working more hours is not what I desire at this point in my career. I recently went to a four day work week and am very comfortable with it.

Second, I am very much a hands-on person when it comes to teaching, custom fitting and club repair. Since I can't be in two or more places at once I would constantly be concerned about the level of service my customers would be receiving.

Third, People want a relationship with someone they can trust and is knowledgeable when it comes to their golf game and their equipment. When a customer calls Golf Rx I answer the phone so they are talking directly to me, the owner and expert. If they stop by the shop, again they meet with me face to face to discuss their needs. This is what people want and this is the way I believe business should be done. I'm not sold on the idea that bigger is always better.

 I am fortunate that our business has grown each year. I believe this is because we have stayed true to our original business model based on professional knowledge, honesty and excellent customer service. I like it this way and have no plans of changing it.

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