Thursday, August 18, 2016

New Full Swing Golf Simulator at Golf Rx

    We are very excited to announce Golf Rx will soon have a new Full Swing Golf Simulator installed. Our new simulator will feature the E6 Environmental Technology creating the most realistic course environment possible. Also included is the latest innovation in technology from Full Swing, the ION Performance Camera. This high speed camera which mounts on the ceiling provides clubhead speed, clubface angle, club path information with on-screen illustrations of the club. It also captures detailed spin data including backspin, sidespin and spin axis.
   With this new simulator the golf simulation experience will be greatly enhanced. Whether our customers want data about their shots for training or clubfitting they will be provided with information that is unequaled.
    As of right now the schedule for the installation is the week of August 22nd.  You can contact us at the shop to schedule your lesson or clubfitting.

Monday, August 8, 2016

PING extends "Thank You Troops" Military Rebate Program

     Ping recently extended their "Thank You Troops" Military Rebate Program for another year. Since 2007 this program has provided those who are fighting or have fought for our country a substantial cost savings on new Ping golf equipment.
     Active, Active Reserve and Retirees (and spouses) of the United States Army, Navy, Air Force, Marine Corps and Coast Guard are eligible for the program. As an authorized Ping retailer, Golf Rx will custom fit and order clubs for eligible members.
     If you, a family member or friend who qualifies would like more information please contact Steve at Golf Rx at 615 288 4539.

Thursday, August 4, 2016

Nike out of the golf club business

    Nike, the world's most recognized sports company announced today they will be no longer be making golf clubs or golf bags.  They will focus on apparel and footwear. Their golf clubs sales have declined the past few years despite having good representation on the PGA Tour.
     Notable Nike players include Tiger Woods, Rory McElroy, Paul Casey, Tony Finau, Brooks Koepka and Michelle Wie. I would expect these players to finish out the year with their current equipment then explore options with other manufacturers.
    Nike has very deep pockets, but they didn't get where they are by making poor business decisions. With a declining market share ( approx. 3 %) in a very competitive business the management decided they could no longer continue losing money.
     As a publicly traded company Nike was not able to inform employees before a public announcement was made. I'm sure it came as a shock for employees and associates. I left Dick's in 2010 to open Golf Rx. I had no idea that within 2 years Dick's would fire  nearly 600 PGA Professionals with no notice at all. So is the way in the world of business.